Seasonal Chores is a Toronto-based, property maintenance company that helps its clients with outdoor household chores throughout the year, such as lawn maintenance, snow removal, and exterior window cleaning. Seasonal Chores differentiates itself by taking an aesthetic approach, putting an emphasis on beautification.
In summer 2013, Abines Rajendran, founder of the company, decided to maximize their Marketing ROI by making sure that Seasonal Chores' promotional materials were distributed in neighbourhoods where most potential customers lived. Mr. Rajendran knew he had to target high-income neighbourhoods with a high density of 55+ year-old residents. This demographic group had previously shown to be most likely to hire them as these individuals were not willing or capable to carry out these chores themselves, but also had the financial means to outsource these tasks.
By helping them focus their attention on the best neighbourhoods, Location Analysts helped save Seasonal Chores time and money. This is what Abines had to say about the 3-page report he received from Location Analysts:
“The layout of the report makes it very easy to read and understand. What I liked most about it is that it caters to my specific needs. Also Amir was very helpful; he answered all my questions in a timely fashion, so that I could get the most accurate results as quickly as possible.” Abines Rajendran